Science Communication Beyond Tomorrow

Wednesday October 12th, 2022

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It can be hard to find the most appropriate visualization method. But the basic journalistic questions and the structure of your data-set already define your visualization. To help you find it, I build this taxonomy.


Within each pentagon you'll find one of the journalistic questions:
  • Who (icons, pictograms): PINK
  • Where (maps): GREEN
  • When (timelines): PURPLE
  • What (illustrations): ORANGE
  • How (process charts): RED
  • How much (data visualizations): CYAN


Combine two colors, like WHO and HOW MUCH, to find at the intersection the most appropriate visualization. In this case: the hierarchy of persons (or objects) based on values.


When combining three questions you'll find the visualization within the vertices in the corresponding color. So the combination of WHO + WHERE + WHEN results in 'Tracks' of people (or objects) through space and time.

Glue your own!

Have your own Infographic Taxonomy-cube (which I constructed using a polyhedron: a icosidodecahedron) by sending me an e-mail f.ruys @ No need to use your pair of scissors; you'll get a pre-folded and laser cutted plan to glue your own Infographic Taxonomy. Design: Frederik Ruys.